The Smoke Free app for London: Understanding the needs of LGBTQ+ people.
Lou Ross from the Smoke Free App looks at why digital support is so effective for LGBTQ+ people in London.
Quitting smoking is never easy, but for members of the LGBTQ+ community, the journey can come with unique challenges. At Smoke Free, we recognise that your path to stopping smoking is deeply personal, and we’re committed to supporting you exactly as you are.
Understanding the Reality
Research shows that LGBTQ+ individuals smoke at significantly higher rates than the general population – nearly twice as much in some demographics. This isn’t coincidence; it’s often the result of minority stress, discrimination, social anxiety, and the historical role that bars and social spaces (where smoking was prevalent) played in community building. Many LGBTQ+ people have used cigarettes as a coping mechanism for dealing with rejection, anxiety about coming out, or navigating hostile environments.
We get it. Your relationship with smoking might be tied to some of your most vulnerable moments, your social connections, or even your sense of identity and belonging.
London’s first ever Stop Smoking London LGBTQ+ Week
Will be running from 27th-31st October 2025. Download the partner pack to share on your platforms.
What should the public know about smoking and the LGBTQ+ community?
Lou Ross and Rose Pink from the Smoke Free App
A Safe Space for Your Quit Journey
Smoke Free isn’t just another quit-smoking app – it’s a judgement-free zone where you can focus on your health goals without worrying about discrimination or misunderstanding. Our platform recognises that:
Your triggers might be different
Whether it’s stress from workplace discrimination, family tension, or anxiety in social situations where you’re not sure you’ll be accepted, Smoke Free helps you identify and manage your specific triggers without judgment.
Your support system matters
We know that chosen family and community connections are often crucial for LGBTQ+ individuals. Our app allows you to connect with supportive communities and track your progress in ways that honour the relationships that matter most to you.
Your identity is complex
You’re not just “a smoker trying to quit” – you’re a whole person with intersecting identities. Smoke Free’s personalised approach means you can set goals and celebrate victories in ways that feel authentic to who you are.
Features that work for YOUR life
Our evidence-based tools adapt to your unique situation:
- Personalised cravings management that understands stress from discrimination or social anxiety
- Community features that let you connect with others who share your experiences
- Progress tracking that celebrates every victory, no matter how small
- Relapse support without shame or judgment – because setbacks don’t define you
Find out about the free Smoke Free App and quit aids for Londoners
Lou Ross and Rose Pink from the Smoke Free App
Reclaiming your health and your power
Quitting smoking is an act of self-love and empowerment. For many LGBTQ+ individuals, it’s also about reclaiming agency over your body and health after potentially facing discrimination in healthcare settings or using smoking as a way to cope with societal stress.
You deserve to breathe freely, live fully, and pursue your dreams without the constraints of dependence on smoking. Your health matters, your life has value, and your quit journey – however it unfolds – deserves support and celebration.
Ready to start? Use this QR code to get the Smoke Free app today – it’s already been paid for by your borough – and join thousands of users who’ve found their path to freedom. Because you deserve an app that sees you, supports you, and celebrates every step of your smoke free journey.
Your life. Your health. Your way.
